Regional Associations Among the Award Winners at The PPAI Expo 2012
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PPB Newslink
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January 24, 2012
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Two regional associations were among the award winners recognized at The PPAI Expo 2012:
· Three Rivers Advertising Specialty Association (TRASA) took home the silver Pyramid Award for Regional Creative Achievement.
· Rocky Mountain Region Promotional Products Association (RMR/PPA) won Web Content/Functionality (Trade Association) in the inaugural PPAI Technology Awards.
TRASA won the Pyramid Award with a multi-media campaign celebrating its 20th anniversary. The campaign targeted its membership of suppliers and distributors and celebrated the association’s anniversary throughout the year, utilizing a variety of promotional products as well as online, e-mail and direct-mail pieces. Balloons, lanyards, bags, magnets, notebooks, t-shirts and more, featuring a logo designed by TRASA Board member Stephanie McClintock, were used at association events and promotions in 2011.
RMR/PPA’s website redesign earned the association its Technology Award. The RMR/PPA website was redesigned to provide suppliers, distributors and business service members a networking platform, as well as placing timely updates at their fingertips 24 hours a day. The goal of the redesign was to make the site as intuitive and user-friendly as possible with links to event registration information, membership directories, MAS/CAS opportunities, legislative activities and PPAI events.
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