In 2011, the Regional Association Council (RAC) created a new challenge for the industry’s regional associations to encourage member certification and educational programming. RAC’s 2011 MAS/CAS Challenge competition pitted regional associations in a contest that showcased their members’ certification efforts and valuable opportunities to further their professional education.

Congratulations to these winners:

• Most MAS and CAS certified individuals

      Carolinas Association of Advertising and Marketing Professionals (CAAMP)

      New England Promotional Products Association (NEPPA)

      Each received $750 for speaker expenses and a free MAS, or CAS test (a $225 value).

• Most MAS/CAS education opportunities

      Promotional Products Association of the Mid-South (PPAMS)

      Specialty Advertising Association of Greater New York (SAAGNY)

      Each association won $750 for speaker expenses and a seat on a PPAI Social Media Launchpad! webinar.

For 2012, the challenge goes by the name RAC Certification Challenge, reflecting the enhancements to PPAI’s professional development program announced at The PPAI Expo. The last day of the 2012 Challenge is October 31, 2012. Winners will be announced at The PPAI Expo 2013 during the RAC Delegate Assembly.