About RAC

Mission Statement:
The mission of the Regional Association Council is to enhance the success of the regional associations through Representation, Advocacy and Communication.

Vision Statement:
To be the indispensable industry resource for growth, innovation and information for regional associations.

Any regional association whose members conduct business in the promotional products industry is qualified for membership in RAC. Each member shall appoint a person to be its RAC Delegate and this person shall represent, vote and act for the member in all RAC affairs. There are 27 regional associations in the promotional products industry, all of which belong to RAC.

RAC members are organized into five districts, as approved by the Delegate Assembly. Each member’s delegate shall form the membership of the district governing body. From those bodies, two delegates will be selected to serve on the RAC Board of Directors.

Current Board of Directors (bios & contact information)
Past Presidents

    District Map
    Regional Map
Bylaws, or Policies & Procedures
    Contact Regional Relations Admin Valerie Schenewerk at, or 972/258-3051

Regional Association Council Strategic Plan

Goal 1: To be the indispensable industry resource for regional associations by providing tools and resources to address their top four pain points of member recruitment and retention, volunteer leadership development, tradeshow decline and alternative revenue development.

•  Develop regional benchmarking that will serve to provide key indicators for identification of healthy, or unhealthy metrics

•  Deploy PPW!W initiatives to regional associations to help them promote the use of promotional products, share the facts on the effectiveness of the medium and champion promotional products to end buyers through collaborative advocacy

•  Encourage regional association support of the L.E.A.D. Virtual Fly-In as an opportunity to bolster efforts on Capitol Hill by sending e-mails to their Members of Congress during L.E.A.D. in support of the industry

•  Foster the participation of regional members and August recess activities to develop a grassroots effort on behalf of each regionals’ members

•  Solicit involvement from regional activists in recognizing legislators who support small business initiatives and other statutory impact on the promotional product industry

•  Solicit the involvement of current and former regional Boards in the industry recognition of past and current regional volunteers who have supported regional association stability and growth

Goal 2: To better position the RAC Board as a critical component of support and advocacy for the regional association community as it relates to PPAI, common opportunities and challenges that impact all industry practitioners, regardless of member affiliation

•  Development and delivery of a new RAC Board orientation focused on the critical components of support and advocacy

•  Development and delivery of a new RAC Delegate orientation as a key component in the communication between RAC, the regional districts and the individual regional associations