The mission of the Regional Association Council is to enhance the success of the regional associations through Representation, Advocacy and Communication.
Any regional association whose members conduct business in the promotional products industry is qualified for membership in RAC. Each member shall appoint a person to be its RAC Delegate and this person shall represent, vote and act for the member in all RAC affairs. There are 27 regional associations in the promotional products industry, all of which belong to RAC.
RAC members are organized into five districts, as approved by the Delegate Assembly. Each member’s delegate shall form the membership of the district governing body. From those bodies, two delegates will be selected to serve on the RAC Board of Directors.
Regional Association Council Strategic Plan
GOAL: To be the indispensable industry resource for regional associations by providing tools and resources to address their top four pain points of member recruitment and retention, volunteer leadership development, tradeshow decline and alternative revenue development.
• Continue to enhance and refine the regional benchmarking survey to provide key indicators for identification of healthy, or unhealthy metrics
• Create RAC Delegate Workgroups to collect data and solutions to address the four regional association pain points and report results at the RAC Delegate Assembly
• Deploy PPW!W initiatives to regional associations to help them promote the use of promotional products, share the facts on the effectiveness of the medium and champion promotional products to end buyers through collaborative advocacy
• Provide the regional community with timely communications regarding industry initiatives that help advance the visibility and viability of the associations and create opportunities for engagement with their members